Lead generation strategy: Cold outbound email
Cold outbound email lead generation is still the #1 growth method for many businesses around the world.
There are many best practices and requirements when it comes to cold outbound email lead generation; including, but not limited to:
- targeted prospect email list
- powerful email copy
- warmed up corporate email address(es)
- second domain with divert to main domain
- automation software
- strategic sending days and times
- warm response nurturing strategy
- and so on...
Using Calendr as part of your cold outbound email lead generation campaign is a powerful way to skyrocket your conversions from cold prospects to booking meetings.
How?
There's a few things you can do with Calendr to maximize your cold outbound conversion rates.
1) Share your Calendr link within your email copy
When composing a sequence of cold emails, there's an abundance to different strategies, approaches and techniques. One strategy that works well is to include your Calendr link within your email copy. This make it super easy for prospects to book a time with you if they like what you're offering, and as always, saves on the back and forth drama trying to negotiate a time when all parties are free to meet.
2) Share your Calendr link within your final 'break-up' email
Sometimes, sharing a link within your cold emails - or at least before your final 'break-up email' - can often come across as too impersonal and may not reap the warm responses you were hoping for.
A great way to avoid this is by waiting until your final email within the sequence to add your Calendr link. Many businesses use the break-up email to tell their lead that it will be their final contact. This provides a greater sense of urgency for the prospect, and by adding your Calendr link within this email, your prospect can very quickly and very easily book a time in with you before they lose out on your offering.
3) Share your Calendr link when you receive a warm response
Saving your Calendr link until you receive a warm response is also a very lucrative strategy.
Sharing your Calendr link when you receive a warm response is a very powerful method for speeding up the sales cycle, striking whilst your new lead is at the peak of their interest and getting a meeting booked in pretty much immediately, leaving no time for the lead to go cold.
It also shows your prospect that you are equipped and accustomed with technology and software, which represent your business in a positive light on a larger scale.
It sets the stage for your relationship and showcases you as someone who knows what they're doing; someone who respects time and knows how to manage it.
Got any other growth hacks? Get in touch with the team to share the knowledge...